Do you know that 37% of the customers can leave your store due to poor navigation? So, if you want to reduce the bounce rates of your Shopify store, it is crucial to have an organized collection page to help the customers get what they are looking for. It adds professionalism to your online store, encouraging customers to purchase from you. Besides visual and navigation benefits, collections can also contribute to SEO if you target relevant keywords in the title and description. Therefore, if you want to increase your sales and boost your conversion rate, this guide to the Shopify collection is for you!